The First 50 Issues of FrankelTips just $22! A downloadable e-book of the first year of Rob Frankel's effective, irreverent and always irascible commentaries, strategies and revenue-generating branding tactics -- all in one volume! Your personalized PDF copy will be e-mailed to the address you specify on the order form. Delivery is within five working days. Your personalized receipt is bound into your e-book. Your credit card statment will read FRANKEL & ANDERSON This will take you to a secure form on our payment processor, Authorize.net's server. You will need to enter your credit card information in that form. TABLE OF CONTENTS Is this thing on? Packaging for Profit Secret Weapon Syndrome Paying for Placement Telegraphing Failure The Back End Deal The Danger of E-Books Discounting Your Brand Is Over-servicing Killing Your Brand? The E-Weapon Autoresponders destroying your brand How Much Should You Put in a Proposal? Hiring Ad/PR Agencies Slow Times, Fast Moves Distracting from the Sale E-Mail Cold Calling Killer Sig Line Strategie The Leadership Thing Consider the Source Skip Intro The Hobby to Business Continuum Branding the War Can Servers Kill Your Brand? Better Than Nothing The most blunderful time of the year One from Column A Selling or Begging? "Who's the Expert, Anyway?" Strength of Brand Name that image Millions of Opt-ins CPR for CPM's How to PFP Getting the Message Christmas Revisited Year of the Brand The birth of i-legions.com "Mickey Fall Down, Go Boom" Branded Icons and Burgers Double Trouble Open Don't Mean Close Superhype Leveraging Greed Cockroaching Brand-based Pricing Icky Brown Stuff Pricing Lessons from my Pheet K-Mart and other non-brands